“Element” has created a unique branding for Azsığorta Insurance Company. Azsığorta has a universal service portfolio that comprises both a wide range of insurance products for individuals and comprehensive insurance programs for the protection of business interests. By creating a brand which evokes positive policyholder sentiments, insurance companies can build new, lucrative relationships with customers, using a consistent brand experience and strong brand governance to counter trust issues previously inherent within the market. Friendly logotype, white and blue colors, smart pattern fully reflected the brand guidelines and Company`s individuality.