Organization of a "Nowruz Town-2023” festival on March 19-26 in Nakhichevan. The idea of holding the beloved national holiday Novruz in a new format, while observing all the folk traditions, also belongs to Element. During the festival, residents and guests of Nakhichevan had the opportunity to have a great time with various entertainments, games, dances, delicious food, visiting open air cinema, show programs and concerts. For children there was created a special playground and were shown the different interesting cartoons. “Element” carried out the marketing plan, scenario, all communications, PR activities, SM, entertainment program, pop stars invitation and all the organization of the event as well.