"Lachin" Gold Coin

In collaboration with AzerGold, Element developed the creative concept and design for the "Lachin" Gold & Silver Coin Collection, inspired by the rich carpet-weaving heritage of the Karabakh region.

The visual identity of the collection draws inspiration from the traditional Gasimushaghi carpet motifs, the eight-pointed star, and the Lachin bird—a symbol of freedom and resilience. Together, these elements reflect the strength, courage, and cultural legacy of Azerbaijan while reinterpreting them through a contemporary design language.

By blending centuries-old artistic traditions with modern aesthetics, the project celebrates Azerbaijan's national heritage in a refined and timeless collectible series.

As one of Element's cultural branding projects, the Lachin Coin Collection demonstrates our commitment to transforming national values into meaningful and contemporary design experiences.